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MNYCA Hosts Workshop on Social Media Strategies and the Coatings Industry

Experts offer insight on what it takes to develop a social media program for your businesses

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By: KERRY PIANOFORTE

Editor, Coatings World

The Metropolitan New York Coatings Association (MNYCA) recently held a workshop on “Social Media and the Coatings industry.” The workshop provided a forum for professionals involved with the coatings industry to learn the benefits of using social media, such as Twitter, Facebook and Linkedin, as well as tools for optimizing a company’s website and search engine results. According to MNYCA, in 2009, 59% of the network users in the U.S. had created a social network profile. Facebook alone had 750...

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